Methods of Digital Marketing

Influence of Digital Marketing in Today's World

With how accessible the internet is today, would you believe me if I told you that the number of people accessing the internet is still increasing every day? Along with it has changed the lifestyle of the people. More and more people prefer the internet for even their most basic requirements. When it comes to marketing, this shift in the trend has made offline marketing a lesser effective tool.

Marketing has always been about connecting with your audience in the right place, at the right time. So we can find our audience where they spend most of their time today – Internet . This is where Digital Marketing comes into picture.

Digital Marketing refers to advertising delivered through digital channels such as websites, search engines, email, social media and mobile apps. There’s a spectrum of tactics that fall under the umbrella of "Digital Marketing". Search Engine Optimization, Pay Per Click, Social Media Management, Content Marketing, Email Marketing, Inbound Marketing, and Google Analytics are some of these tactics.

Search Engine Optimization helps gain traffic and visibility through both paid and unpaid media. It optimizes your website to rank higher in the search engine result pages for a specific set of keyword terms.

Social Media Marketing helps marketers advance their brand image in the most effective and trendy manner. Your brand and your content is promoted on social media channels to increase brand awareness, drive traffic and generate leads for your business.

Pay Per Click is a paid form of Search Engine Optimization. You drive traffic to your website by paying your publisher everytime your ad is clicked. One of the most common types of PPC is Google Ads. PPC ads are flexible, visible and most importantly effective for many different types of organisations.